if:book is

…a think and do tank based in London exploring the potential of new media for creative readers and writers & the future of the book in the digital age.

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if:book makes websites, digital books and reading experiences. We teach courses on new media and literature for writers, teachers, readers; produce research and evaluation reports; give talks; co-ordinate the ifsoflo network of literature organisations; host regular if:bookgroup salons; devise and run amazing projects for schools and elsewhere.

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mission

- to investigate the evolution of intellectual discourse as it shifts from printed pages to networked screens
- to explore the creative potential of new media for readers and writers

aims

- to undertake research and consultancy into the potential of the digital for literature organisation
- to devise and run literature, new media and education projects in schools and the community
- to seek to broaden and deepen the readership for digital literature
- to experiment with new forms of digital publishing, making open source software and web tools for authoring and publishing to be used by all

if:book is a charitable company. We are grateful to Arts Council England and Esmee Fairbairn Foundation for project grants.

if you’d like to collaborate with if:book, hire us or donate to our work, please get in touch.

cartoon by Toni Le Busque

cartoon by Toni Le Busque

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if:book news

COMING SOON... IF:BOOK'S FIRST FICTIONAL STIMULUS


if:book's first fictional stimulus

At last an end to those bored bookgroup blues!

Make sure you get if:book’s FICTIONAL STIMULUS, an amazing experience in digital reading which will be delivered to you by email, download, webpages and post in six segments and added extra bits.

EXPERIENCE THE STORIES OF TOMORROW TODAY!

Presented by novelist Kate Pullinger, including new writing by Cory Doctorow, Naomi Alderman, Kate Pullinger and poetry from Jacob Polley, Daljit Nagra, Eva Salzman plus new media renderings of classics by Rudyard Kipling, Williams Blake, Shakespeare and more, the FICTIONAL STIMULUS is an introduction to the future of reading in the 21st Century and beyond.

COMING SOON!!!

CONTACT IF:BOOK IF YOU WANT A FREE SUBSCRIPTION TO OUR FIRST TRIAL RUN STARTING THIS SEPTEMBER.

songs of imagination and digitisation
An illuminated book for the digital age, published by if:book with support from Arts Council England. Unlike more conventional books on paper, this one contains sound and moving images, involves walks and talks, even an imaginary brain made of copper plates, plus opportunities to enter your own thoughts and ideas.

Go to the Songs of Imagination and Digitisation website


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In May and June Toni and Chris are the tutors on

IN DIGITALISATION

, a five week course for writers on the web and new media writing, run by Spread The Word.
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IF:BOOK at Latitude

Chris and Toni and Associates will be appearing at the Latitude Festival in Southwold, Suffolk in July.. more details soon.
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THE IFSOFLO UNCONFERENCE

on May 1st launched a network for individuals and organisations thinking together about the digital possibilities for literature.

Ifsoflo.ning

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if:bookshop

SHOP HERE for t-shirts, mugs and mousemats of imagination and digitisation - plus much more shortly

press on if:book

"the literary think-tank if:book is exploding the confines of print" - WIRED UK, April 2009 on songs of imagination & digitisation

"storytelling doesn't get more provocative than this" - Kate Kellaway, The Observer, on Motfothotbook

if:book projects

FLO

- the white paper on literature organisations in the 21st century

found

- an innovative project in schools involving a lost boy and the Hauser Institute for forgetfulness and memory loss (with Toby Jones)

the golden notebook

- eight women read Doris Lessing's masterpiece in real time. See what they said and add your own comments. In collaboration with Harper Collins and Apt Studios

read:write

- a report on the digital possibilities for literature by Mary Harrington & Chris Meade, commissioned by Arts Council England.

if:book blog USA

- the highly influential blog of the Institute for the Future of the Book, our sister organisation in the USA

AND LOOK OUT FOR

MOTFOTHOTBOOK

, our new education project funded by the Esmee Fairbairn Foundation... coming soon!